Convergence of Technology: The coming together of new media technologies.
Convergence of Industrial Activity: The merging of creative industries, people managing and marketing themselves.
Convergence of Industrial Activity: The merging of creative industries, people managing and marketing themselves.
Synergy: Two separate media texts coming together to benefit one another, creating a better effect. For example, Titanic and “My heart will go on” by Celine Dion.
Conglomerate: International companies with a wide variety of commercial interests such as publishing, books, magazines, newspapers, television production and film. For example IPC Media and Bauer Media Group.
Globalisation: Growth to a global or worldwide scale.
Analogue Music: Analogue music is music that you have to have a physical copy of e.g. a record.
Digitalisation: The representation of an object, image, sound, document or a signal by a discrete set of its points or samples.
Vertical Integration: The combination in one company of two or more stages of production normally operated by separate companies.
Horizontal Integration: Absorption into a single firm of several firms involved in the same level of production and sharing resources at that level.
Major Record Label: A large record label that sells compositions, performances of music and recordings.
Subsidiary Label: Branches of larger record labels and mostly deal with genres.
Independent Label: A record label operating without the funding of or outside the organisations of the major record labels.
Niche Audience: A small, select group of people that have a very unique interest.
Mainstream Audience: A large audience that have the same interests which is usually widespread.
Fans: People who have a strong interest in or admiration for a particular entertainment form, music or performance.
Active Audience: A notion used in the study of the media which suggests that the audience has powers of discrimination and uses the media rather than reacts to it.
Audiophile: A person with an interest in high loyalty sound reproduction and its associated technology
Early Adopter: A person who starts using a product or technology as soon as it becomes available
Consumption: Consumption is the process of the purchase and use of goods and services by the public
Web 2.0: Web applications that facilitate participatory information sharing, interoperability, user-centred design, and collaboration on the World Wide Web.
Meta-Tag: The part of a websites HTML code that tells a search engine the relevant information for the content of our website.
Download: Copy data from one computer system to another or to a disk.
Streaming: A method of relaying data (esp. video and audio material) over a computer network as a steady continuous stream, allowing playback to proceed while subsequent data is being received
Peer to Peer: A social network of equal partners able to conduct a business without using a middle man.
Piracy: The unauthorized use or reproduction of another's work
Miniaturisation: Design or construct on a smaller scale.
Multi-track: A recording using more than one track
Sampling: The technique of digitally encoding music or sound and reusing it as part of a composition or recording
Digital Audio Workstation: A computer, sound card, and editing software that allows a person to record, edit and mix audio programs entirely in digital form.
Artists and Repertoire: The division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label.
Record Deal: A record deal is a legal agreement between a record label and a recording artist or group, where the artist makes a record or album for the label to sell and promote.
Distribution: The action of sharing something out among a number of recipients.
Plugging/Marketing: The action or business of promoting and selling products or services, including market research and advertising.
